The producers of Beyoncé’s latest hit ‘Why Don’t You Love Me’ reveal how the song came to be+Free Download EP -Socially Awkward

The song that reached No. 1 on Billboard’s Dance/Club Play Songs chart earlier this year is now the most talked about new video and next hit single from Beyoncé’s album I Am…Sasha Fierce

On Tuesday, May 4, an internet frenzy erupted as Beyoncé surprised fans by personally releasing her latest video “Why Don’t You Love Me” (click here to view). The video received over 1.5 million combined views within the first 60 hours and was a trending Twitter topic during its debut. What’s also just as unexpected and interesting as the video’s release is the unexpected producers of the song and their story of how the song came to be.

“Why Don’t You Love Me” was produced by the Houston-based electro trio the Bama Boyz (aka the Bamaz). The trio’s members Eddie “E-Trez” Smith III, Jesse J. Rankins and Jonathan D. Wells originally hail from Montgomery, Alabama and have been based in Houston since 2003. When asked about their sound, the Bamaz uniquely describe it as “music schizophrenia.”

“We’re a bit left-field because we mix genres,” says Jonathan. When asked by Solange Knowles (the Bamaz produced “ChampagneChroniKnightCap” featuring Lil Wayne & “Valentine’s Day” on her latest release) to put instrumentals together for her to write to for her sister Beyoncé, the Bamaz almost purposely left the instrumental for “Why Don’t You Love Me” out. “We didn’t think it sounded anything like what Beyoncé was recording at the time but we put it in the email anyway just because we knew Solange likes weird records,” says Jesse jokingly. “But we made sure to send it last!”

Out of all the mainstream-inspired attempts the Bamaz sent to Solange first, she chose that last, most unexpected track and wrote “Why Don’t You Love Me.” Jonathan comments: “When we heard Solange’s demo, we were excited because that track was more our true sound than any of the others [sent], but we still kinda didn’t believe Beyoncé would cut it … but we hoped!”

Months after Solange cut the demo, Beyoncé came to Houston’s Music World Studios for a recording session. The Bamaz were there working and she invited them into her session to listen to the then early versions of I Am…Sasha Fierce. All of a sudden after Beyoncé played “Halo,” the Bamaz track came blasting through the speakers featuring the patented, attention-commanding vocals of Sasha Fierce singing “Why Don’t You Love Me.” The fellas were thrilled to hear she recorded it and loved the song.

The second time the track “almost didn’t happen” was when an EMI rep, not knowing Beyoncé had already recorded the song, was preparing to shop the “Why Don’t You Love Me” demo to other artists. “It just so happened that he knew us and called to ask if we can add more sounds to the chorus before he sends it out…that’s when I told him ‘No, don’t send it out, Beyoncé is using it!'” exclaimed Eddie.

The third (and final) time the track almost didn’t come into existence was when the album was completely finished and “Why Don’t You Love Me” stood out like a sore thumb amongst the other tracks, such as the urban leaning smash “Single Ladies” and the Pop ballad “If I were A Boy.” “On one hand you have all these great pop records that felt like Beyoncé, and then on the other hand here’s this retro, aggressive, electro/dance cut…even we had to admit it stood out,” laughs Jesse. “Why Don’t You Love Me” barely made the album and ended up a bonus track on I Am…Sasha Fierce. “We kept hearing from people closer to her that she really liked the song and played it a lot, I think that’s the only reason it made the album,” adds Eddie, “but no matter why or how, we were just happy we made it.”

Late Sunday afternoon, May 2, 2010, the Bamaz were in the midst of shooting a promo reel for their upcoming live gigs in the House of Deréon Media Center in Houston when they began receiving an unusual amount of texts, tweets and Facebook messages from friends congratulating them on Beyoncé’s new sneak peak of the video “Why Don’t You Love Me.” “I thought people were just confused about the commercial that WE were shooting,” laughs Jonathan. The fellas received so many simultaneous messages that they had to stop the shoot to further investigate online. “No one told us she was doing a video [for it], we had no clue,” claims Eddie. That following Monday the video’s existence was confirmed as the Bamaz watched it for the first time. “When we first saw it, the world hadn’t seen it yet, but we could feel it was going to be big because of the detail she put into the imagery… she brought the sound to life…it was art,” explains Jesse.

The Bamaz released their own electro EP entitled Socially Awkward as a free download on this past September and are planning to release their own full album the top of 2011. The trio has been songwriting and producing since 2003 beginning as in-house producers for Music World Entertainment. Though they are best classified as Electro, they have also earned music credits in various genres including R&B, Hip Hop, Urban Gospel, Dance, and Latin Pop building upon an impressive résumé of working with artists such as Beyoncé and Solange Knowles, Destiny’s Child, Mya, Lil Wayne, Mike Jones, Rick Ross, Trin-I-tee 5:7, George Clinton, and Voltio among others. The Alabama natives have also scored tracks for commercials and films through their production company, My Turn Entertainment, which include The Pink Panther, Roll Bounce, Save the Last Dance 2, The Last Holiday, Bring It On All or Nothing, Chancers (a UK reality series on which they also made appearances), “Home for the Holidays” (a Wal-Mart commercial featuring Destiny’s Child), Nickelodeon’s Wow! Wow! Wubbzy!, and a commercial for Ford Motors’ Ford Fusion.

For more information or to hear tracks from their recent EP, visit or
Promotional stuff arrived via email (extramusicnew(at) ,
send your stuffs via e mail or soundcloud, promote yourself…!!!


22 Responses to “The producers of Beyoncé’s latest hit ‘Why Don’t You Love Me’ reveal how the song came to be+Free Download EP -Socially Awkward”

  1. Thank you for the auspicious writeup. It in fact was a amusement account it.
    Glance complex to far delivered agreeable from you!
    By the way, how can we communicate?

  2. Sweet blog! I found it while searching on Yahoo News. Do you have any
    tips on how to get listed in Yahoo News? I’ve been trying for a while but I never seem to get there! Thanks

  3. UK Pensions Advisor Says:

    Hello There,
    I really like your website!! Quality piece of work
    on the concept of your website.
    Thank you

  4. Thanks for sharing your thoughts about iep. Regards

  5. I used to be recommended this web site by my cousin. I am no longer
    sure whether or not this submit is written through him as no one else realize such precise approximately my difficulty.
    You’re incredible! Thanks!

  6. Everything is very open with a very clear explanation of
    the issues. It was really informative. Your website is very helpful.
    Thank you for sharing!

  7. Thanks for the auspicious writeup. It in fact was once a amusement account it.
    Look advanced to far introduced agreeable from you!
    However, how could we keep up a correspondence?

  8. Hi just wanted to give you a brief heads up and let you know
    a few of the pictures aren’t loading correctly. I’m not sure why but I think its a linking issue.
    I’ve tried it in two different browsers and both show the same outcome.

  9. Your style is unique compared to other folks I’ve read stuff from. Thanks for posting when you have the opportunity, Guess I will just bookmark this blog.

  10. I do accept as true with all the concepts you’ve offered on your post. They’re really
    convincing and can certainly work. Still, the posts are too quick for starters.
    Could you please lengthen them a bit from subsequent
    time? Thanks for the post.

  11. If some one desires expert view regarding blogging afterward i suggest him/her to pay a quick visit this blog, Keep up
    the pleasant job.

  12. It’s very trouble-free to find out any matter on net as compared to books, as I found this article at this web site.

  13. An impressive share! I’ve just forwarded this onto a friend who had been conducting a little homework on this. And he in fact ordered me dinner because I stumbled upon it for him… lol. So let me reword this…. Thank YOU for the meal!! But yeah, thanks for spending some time to discuss this topic here on your blog.

  14. Everything is very open with a really clear clarification of the issues.
    It was definitely informative. Your site
    is useful. Thanks for sharing!

  15. Hey! This is my first comment here so I just wanted to give a quick shout out and say I really enjoy reading your articles.
    Can you suggest any other blogs/websites/forums that deal with the same subjects?
    Thanks a ton!

  16. It’s going to be finish of mine day, but before ending I am reading this great piece of writing to improve my experience.

  17. It’s a shame you don’t have a donate button! I’d without a doubt donate to this fantastic blog! I suppose for now i’ll settle for
    book-marking and adding your RSS feed to my Google account.
    I look forward to brand new updates and will talk about this blog
    with my Facebook group. Chat soon!

  18. Today, I went to the beachfront with my children.
    I found a sea shell and gave it to my 4 year old daughter
    and said “You can hear the ocean if you put this to your ear.” She put
    the shell to her ear and screamed. There was a
    hermit crab inside and it pinched her ear. She never wants
    to go back! LoL I know this is totally off topic but
    I had to tell someone!

  19. Your own article offers established useful to me personally.

    It’s very useful and you really are naturally extremely educated
    in this region. You have exposed my own eye to various opinion
    of this kind of matter together with interesting and
    solid written content.

  20. Ahaa, its nice conversation regarding this post at this
    place at this webpage, I have read all that, so now me
    also commenting here.

  21. Hey just wanted to give you a quick heads up.. The words in your post seem to be running off the screen in Opera… I’m not sure if this is a format issue or something to do with internet browser compatibility but I thought I’d post to let you know… The layout look great though! Hope you get the issue solved soon. Thanks Fort Worth Roofing Contractors, 5009 Brentwood Stair Rd., #112-C, Fort Worth, TX, 76112, US, 214-306-8080

  22. Hi, yes this piece of writing is really good and I have learned lot of things from it regarding blogging.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: