The 2 Bears ‘Work’ Video , Debut Album To Be Released by DFA in US

The 2 Bears Unveil Work Video; DFA To Release Debut Album In US

With the anticipation around the release of The 2 Bears’ (Hot Chip’s Joe Goddard and Raf Daddy) debut album reaching fever pitch, our ursine stars have unveiled the video for their new single, Work, and announced that their album will now be released through DFA Records in the US.
Filmed on location in Brixton Market, South London, and the bears’ own studio, the video features the local community getting ready for the day ahead, preparing their stalls, tattooing their clients and in Joe and Raf’s case getting in an early morning visit to the barbers to be de-furred.
Directed by Zaiba Jabbar, the video perfectly catches the spirit of the song showcasing another side to The 2 Bears and the area of London they work and play in. The video is now available to be streamed on The 2 Bears’ YouTube channel, the single is released on January 2nd and comes complete with remixes fromToddla TOliver $Supabeatz and Franky Rizardo.
The 2 Bears debut album, Be Strong, tipped to be one of THE debuts of 2012, will now be simultaneously released on the 30th January on Southern Fried in the UK and on DFA Records in the US.
Alongside previously released tracks like Be StrongChurch and the mighty Bear Hug – a pummelling treatise on the benefits of the peak time dancefloor cuddle – Raf and Joe mutate genres into previously unheard territories.
Taking in such previously undreamt of delights as dancehall country on the bouncing prison yard lament Time In Mind and garage reggae on Heart Of the Congos, a track that manages to simultaneously channel both Wookie and early ‘80s Madness before placing them each at a system in the heart of Notting Hill Carnival at dusk, Be Strong is a unique album set to redefine the sound of dancefloors in 2012.


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