Mas Ysa – “Worth” +Why (Video)


Mas YsaMontreal-born visionary pop auteur Thomas Arsenault, better known as Mas Ysa [pronounced MAAS ee-sa].
His first single, “Why,” is accompanied by a Purple Milk-produced video, which he co-directed with Natalia Leite. It was shot near Arsenault’s current home of Woodstock NY, showing a conflict-laden relationship being hashed out in a dark hockey rink.

A restless spirit, Arsenault developed his craft in the Sao Paulo rave scene, and by working with avant garde artists in Ohio and San Francisco before landing in Brooklyn in 2012. There, he created Mas Ysa and established a reputation as an intensely cathartic composer and live performer. This resulted in invitations to support the likes of Purity Ring, RZA and Deerhunter, as well as producing albums for Cass McCombs and Laurel Halo in his loft studio.

At the start of 2013, Mas Ysa relocated to Woodstock where he began recording himself in earnest. His first EP, Worth, encompasses bangers, ballads and textured experimental arcs. The Best New Track’d “Why,” a futuristic arms-to-the-sky “Thunder Road,” is the first taste of the record, set to be released Feb. 4, 2014. Worth also brings Arsenault’s talents as a singer-songwriter to the forefront on “Years” and “Life Way Up From” — both haunting, glacial odes to fear, loss, and life on the run.

Mas Ysa has already been confirmed as featured artist at the 2014 North By Northeast Festival in Toronto where he will make his formal Canadian live debut.

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