Zulu Guru is the first full-length collaboration from singer/songwriter Jesse Boykins III and producer/emcee MeLo-X. Both Jesse and MeLo-X have critically acclaimed self-released albums and duets.With Zulu Guru, they bring together a solid collection of songs that reflect and define a new direction in Hip Hop and R&B, both lyrically and musically. This new sound is rooted in traditional soul music, adding elements from multiple genres to serve a purely unique and honest look at modern romance. With Zulu Guru, Jesse andMeLo-X absorb influences from around the world into the production including Afro-Beat, West Indian, and Electronic Soul – expanding their brand and message wordlwide. Zulu Guru also features emerging singers Chris Turnerand Mara Hruby, rapper MoRuF, style mavens Joshua Kissi & Travis Gumbsof Street Etiquette and wordsmiths Kesed, Trae Harris and Joekenneth Museau.
“The history of the ZuLu is one rich with stories of royalty, valor and the warrior spirit. In an age of creative freedom through the use of social networks we have become warriors of free expression. Never bound by the shackles of genre, we travel and shift through musical landscapes breaking down barriers in the process. Our approach to music is similar to that of the spirited tribal warrior; conquering new land as we travel the world winning wars through romance. As we venture into a new level in our careers, we continue to embody the Zulu warrior spirit while elaborating on the romantic qualities in everyday life.
The greatest minds are the ones that connect wholeheartedly with their artistic visions and do all they can to make it reality. The Guru in us all simply craves evolution and tranquility which comes with experience, which is simply the process in which we become more and more true to ourselves: being able to acknowledge our flaws and mistakes and wrongdoings and grow for the better.
In this music there is honesty; pure understanding or putting forth the effort to understand the emotions that make us do what we do. We write to express and highlight things within ourselves and our culture that we feel hold some sort of significance, good or bad. We deeply connect with the many cultures of the world, traveling and over-involving ourselves with awareness. This music we bring to you is a sonic form of connection, a humbling form of passion, and the advancement of art in form of romance.”
The album ‘Zulu Guru’ will be released 5 November / 30 October (NA) 2012 on Ninja Tune, pre-order now:
Video by Dr Woo. Written by Jesse Boykins III (USA). Produced by Gora Sou (GER). Programming by Gora Sou, keyboards by Dorian Concept, backing vocals by Andrea Balency.