SVETLANA INDUSTRIES RELEASES LONG AWAITED VINYL EP FROM NIGHTWAVE
The Belgrade, Serbia based label Svetlana Industries today announced it will release it’s fourth vinyl EP on Monday 27th June 2011, with digital to follow on 3 July 2011.
The label announced some time ago it was working with Maya Medvesek, the artist known as Nightwave, and formerly known as 8Bitch, who is perhaps best known for her 12” with Starkey’s label Slit Jockey, but as label head Toby explains, the end product is quite different from what they first envisaged: “probably about last summer we came up with a tracklist, but Maya kept writing new tunes and sending them through and every time she did we responded ‘this has to go on the record’. In the end, I called her up and said ‘okay, enough is enough, I’m going in to cut the master tomorrow morning’ and she said ‘I’m actually expecting a remix from Unknown to the Unknown [a.k.a. DJ Haus from Hot City] right now and I think it’s big’. It came through some time in the middle of the night, I got up and downloaded it, told Maya “this is huge, it has got to go on the record”, she instantly agreed, and so I turned up late for the mastering session saying ‘sorry, it’s now a 5 track EP, please don’t put the price up.’” In this way a record is born.
Perhaps one reason for the huge evolution in Maya’s sound – the same thing that may have led her to change her artist name at the same time – is the fact that she’s started to become a fixture on London’s club scene, playing warm up to her heroes Drexciya (in their Dopplereffekt guise) as well as forming part of the line-up of London’s booming warehouse scene. This experience of playing to a hot sweaty dancefloor seems to have injected a tougher element to her IDM and techno fixations, and the results are something new. Maybe, as Aphex Twin’s Rephlex Records used to say, it’s Braindance.
Title track Feel is breathless builder at a dancefloor friendly 135bpm, taking techno architecture and giving it a UK bass interpretation, while Night Bird takes equal measures of heavy Detroit techno and more modern footwork sounds, layering a sweet melodic top onto a tense and hyperactive base to bake a very new kind of pie, joyous and uncertain in equal measure.
While Maya’s leftfield take on the dancefloor dominates the X side, the flip takes us back to the IDM of the 90s, reminiscent of Warp masters like the Black Dog: cinematic and grand, an aerial taxi ride in an anti-gravity car. This is all about creating new spaces in your headphones.
That is, until, like running into a brick wall, you hit the remix of Night Bird by Unknown To The Unknown, the alter ego under which Hot City’s DJ Haus has been establishing a new sound, adding a dread tech menace to the sounds of contemporary Chicago. From the first note this remix kicks, you know it’s big, coming on like the midpoint of DJ Rashad, Diplo and Chicago house.
The EP has attracted more dancefloor attention that any previous Svetlana release, with support from SBTRKT, Addison Groove, Brackles, Jackmaster and Bok Bok among others, and we specially selected techno specialists Curved Studios in London to give a heavy and saturated dancefloor sound to the vinyl.
The artwork sums up the headlong journey to encapsulated in the record and comes from original Svetlana visual masterminds Nous Sommes Des Soleils, based in Stuttgart, Germany, and one of the famous Svetlana tee shirts is shortly to follow.
Dropping just in time for a heavy summer of clubbing, The Feel EP is the coming of age of a much tipped young artist and something of a new a flavour for Svetlana at the same time.
STREAM HERELINK TO BUY – BANDCAMP
FORTHCOMING ON SVETLANA
SVET006: POLYKLINIK – + EP
SVET007: 1000NAMES – MACHINE CITY EP
SVET008: BREY – BREY