Fiat and Faithless take over London’s Southbank

FIAT AND FAITHLESS LEAVE LONDON FEELIN’ GOOD
TV’s first prommercial takes over London’s Southbank

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On Friday 20th August Fiat and dance act Faithless marked the launch of their groundbreaking creative collaboration with a projection of Faithless’ new video ‘Feelin’ Good’ onto London landmarks including the National Film Theatre and Royal Festival Hall.  The team behind TV’s first prommercial transformed the Southbank into a pop-up billboard while a surprised audience gathered along the Thames.
 
This is only the second time the Faithless video has been seen in its entirety by the public following the premiere on Channel 4 last weekend. The three-minute video was played on a loop while the sun set on London’s skyline.
 
The video’s plot follows the extraordinary night of a young man and woman, whose incredible dance moves begin to attract the attention of fellow clubbers. It soon becomes apparent that the dancers’ moves are being directly affected by the movements of stylised dolls in the form of Maxi Jazz and Sister Bliss, hanging from the rear view mirrors of separate Fiat Punto Evos. As the cars navigate the dark city streets the dolls’ movements become more erratic and our dancers’ moves even more unbelievable. Inspired by the track’s lyrics, performed by Dido and Maxi Jazz, the video follows our dancers as they are awakened and energised by the cars’ journey through the city.
 
Fiat recently broke new ground by releasing the world’s first ‘prommercial’ – a hybrid of promotional video and TV commercial – which can now be seen nationwide until 12th September.

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